Free Spirit Yoga - Branding
FreeSpirit Yoga is a local yoga studio based at Long Beach, California. The Yoga Studio offers a variety of classes that are suited for beginners and experts alike. The type and elements reflect what the FreeSpirit brand is: modern, playful, and approachable. This projects uses the soft yellow and orange colors to represents the lighthearted and friendly vibe of FreeSpirit Yoga. The added teal balances out the warmer hue and provides a calming and nurturing aura. The Logo itself is loosely based and inspired by the energy and shape of hummingbird, and the spirituality of the lotus flower. The symmetrical shape symbolizes inner balance and peace. This project includes various print collateral for promoting the business.
